advertising podcasts

7: The Business of Advertising

October 2017: Before becoming a professional speaker, trainer and coach, James Hurford spent 27 years working in top...

Add to ... 

12 Readings in Account Planning - intro

In this episode I outline a chapter I contributed to the revised 2nd edition of Readings in Account Planning edited...

Add to ... 

Episode 5 Ch 1 Context Section 4 Why did account planning start in the UK?

The final section from chapter 1 the context setting chapter of 98% Pure Potato. A review of the factors which led...

Add to ... 

Episode 3 Ch 1 Context Section 2 Dear Reader what you need to know before venturing further

98% Pure Potato is a book about the origins of Account Planning the function which chooses the message for the...

Add to ... 

Episode 2 Ch 1 Context Section 1: Account planning nears 50 - pause for thought

An overview of how far account planning has come since it was effectively invented in 1968. What questions was it...

Add to ... 

Episode 1 Introduction to 98% Pure Potato

The first in a series of podcasts which comes from the introduction and first chapter of 98% Pure Potato - a book...

Add to ... 

Episode 112: Amazon Advertising with Mark Dawson

How can you use Amazon Advertising to promote your books? Find out as I interview Books Ads Supremo Mark Dawson about...

Add to ... 

Media Masters - Carl Johnson

Carl Johnson is Founding Partner and global CEO of Anomaly, an award-winning advertising agency with over 600 staff,...

Add to ... 

7: The Business of Advertising

October 2017: Before becoming a professional speaker, trainer and coach, James Hurford spent 27 years working in top...

Add to ... 

'Attentional Serfdom' Tricky
Episode
in Tricky

'Attentional Serfdom'

  In the inaugural episode of Tricky, Emily Bell and Heather Chaplin look at perhaps the greatest challenge facing...

Add to ... 

Talk is cheap: the myth of the focus group – podcast

Focus groups make us feel our views matter – but no one with power cares what we think Read the text version here

Add to ... 

Facebook, Cambridge Analytica, and Beyond

In this week's episode, Shashank Joshi, Chris Yiu and Limor Gultchin sit down to discuss the recent data scandal that...

Add to ... 

Add to ... 

Is traditional media dead? With Adam Shoefield

ABOUT: If you've got a physical location it's always a good idea to take a walk around the local area and look for...

Add to ... 

Episode 113 Click Bait, The Biggest Asshole and Sticky Notes

Yeosh is on a beach so our super duper intern Brianna stepped up to the plate and kicked our asses. Brian talks about...

Add to ... 

Episode 110 Moldy Kitchens and Anal Leakage

Brian discusses the virtues of Pokemon, Jon discusses his beer of choice and Yeosh has some interesting Kickstarter...

Add to ... 

Episode 109 Soy Burgers and Mr Crapknuckle

We talk about the new Chilli's commercials, Chipotle going viral, and have an epic "Battle of the Brands"!

Add to ... 

Episode 107 Sauna Pants and The Doomsday Dentist

Brianna brings her A game and a new game to stump the guys. Plus, Progressive Insurance meets the Ghostbusters, Ad...

Add to ... 

Episode 113 Click Bait, The Biggest Asshole and Sticky Notes

Yeosh is on a beach so our super duper intern Brianna stepped up to the plate and kicked our asses. Brian talks about...

Add to ... 

Episode 110 Moldy Kitchens and Anal Leakage

Brian discusses the virtues of Pokemon, Jon discusses his beer of choice and Yeosh has some interesting Kickstarter...

Add to ...