7: The Business of Advertising
October 2017: Before becoming a professional speaker, trainer and coach, James Hurford spent 27 years working in top...
32:39
advertising podcasts
12 Readings in Account Planning - intro
In this episode I outline a chapter I contributed to the revised 2nd edition of Readings in Account Planning edited...
08:36
Episode 5 Ch 1 Context Section 4 Why did account planning start in the UK?
The final section from chapter 1 the context setting chapter of 98% Pure Potato. A review of the factors which led...
11:00
Episode 3 Ch 1 Context Section 2 Dear Reader what you need to know before venturing further
98% Pure Potato is a book about the origins of Account Planning the function which chooses the message for the...
19:53
Episode 2 Ch 1 Context Section 1: Account planning nears 50 - pause for thought
An overview of how far account planning has come since it was effectively invented in 1968. What questions was it...
17:54
Episode 1 Introduction to 98% Pure Potato
The first in a series of podcasts which comes from the introduction and first chapter of 98% Pure Potato - a book...
06:30
Episode 112: Amazon Advertising with Mark Dawson
How can you use Amazon Advertising to promote your books? Find out as I interview Books Ads Supremo Mark Dawson about...
19:48
Carl Johnson is Founding Partner and global CEO of Anomaly, an award-winning advertising agency with over 600 staff,...
7: The Business of Advertising
October 2017: Before becoming a professional speaker, trainer and coach, James Hurford spent 27 years working in top...
32:39
In the inaugural episode of Tricky, Emily Bell and Heather Chaplin look at perhaps the greatest challenge facing...
01:06:03
Talk is cheap: the myth of the focus group – podcast
Focus groups make us feel our views matter – but no one with power cares what we think Read the text version here
26:46
Facebook, Cambridge Analytica, and Beyond
In this week's episode, Shashank Joshi, Chris Yiu and Limor Gultchin sit down to discuss the recent data scandal that...
Welcome to episode 51 of This Week Online Today, where I will be talking to you about the big online news that has...
28:35
Is traditional media dead? With Adam Shoefield
ABOUT: If you've got a physical location it's always a good idea to take a walk around the local area and look for...
01:04:27
Episode 113 Click Bait, The Biggest Asshole and Sticky Notes
Yeosh is on a beach so our super duper intern Brianna stepped up to the plate and kicked our asses. Brian talks about...
35:11
Episode 110 Moldy Kitchens and Anal Leakage
Brian discusses the virtues of Pokemon, Jon discusses his beer of choice and Yeosh has some interesting Kickstarter...
32:09
Episode 109 Soy Burgers and Mr Crapknuckle
We talk about the new Chilli's commercials, Chipotle going viral, and have an epic "Battle of the Brands"!
33:49
Episode 107 Sauna Pants and The Doomsday Dentist
Brianna brings her A game and a new game to stump the guys. Plus, Progressive Insurance meets the Ghostbusters, Ad...
31:08
Episode 113 Click Bait, The Biggest Asshole and Sticky Notes
Yeosh is on a beach so our super duper intern Brianna stepped up to the plate and kicked our asses. Brian talks about...
35:11
Episode 110 Moldy Kitchens and Anal Leakage
Brian discusses the virtues of Pokemon, Jon discusses his beer of choice and Yeosh has some interesting Kickstarter...
32:09