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Crack the Customer Code

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Crack the Customer Code

385: Bill Guertin, The Fan Experience

On this episode we talk with Bill Guertin, a man known in the sports industry as the '800-pound...

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384: Your Customer's Ecosystem

In this episode, listen as Jeannie explains why you need to change your attitude and focus on...

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383: Engaging Your Superfans

What is the difference between a superfan and a promoter? Promoters promote you, but what does a...

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382: When Acronyms Escape

Do organizations overuse acronyms when talking to customers? Using acronyms internally is okay,...

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381: Julie Ann Sullivan: Catalysts of Culture

Culture is the main topic of this episode, and we are here with our longtime friend and fellow...

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380: Bourbon Summit #3

Sometimes we all need to have some fun! Welcome to our third Bourbon Summit! For those not aware,...

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379: Allen Adamson, Shift Ahead

“Timing is everything.” That’s an integral part of the change, the shift in business we talk...

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378: The Phrase that Kills CX

In this episode of Crack the Customer Code, Jeannie delivers some great insight and advice about...

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377: Karen Jaw-Madison, Design of Work Experience

What we’ve noticed is that people rarely give credit to culture and place it in the category of...

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376: 5 Steps To Close The Loop With Customers

In this solo episode of Crack the Customer Code, Adam will talk to you about Closing the Loop...

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375: Leena Rinne, A Fellow Code Cracker

Leena talks us through a fantastic approach; "always treat your employees the way you would want...

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374: What's More Personal: Twitter or a Phone Call?

In this interesting episode, Adam and Jeannie share their differing opinions on whether phone...

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373: Barry Kirk, A Framework for Customer Loyalty

There is a difference between customer experience, which is what’s happening today, and loyalty...

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371: Louis Carter, Emotional Connectedness

Louis Carter, CEO and president of Best Practice Institute, a benchmark research consortium...

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370: How Delta Airlines Encourages Direct Employee Appreciation

Adam and Jeannie share experiences of their service from Delta Airlines, in which they received...

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369: Jeff Gothelf, Thinking About Design

Jeff explains the differences between Human Centered Design and Design Thinking and how these are...

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368: When Customer Service Is a Scam

In this episode, Adam and Jeannie share their experiences to give a public service announcement...

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367: Lee Smith, Putting Fuel Behind Your Sales

Lee Smith stresses the importance putting sales first on your customer journey, saying that the...

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366: Can People Connect to Avatars?

In this episode, Jeannie and Adam discuss how when we need a connection, we create that...

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