SE3 EP18: The Cost of Failed Deliveries in Ecommerce w/ Chris Boaz, PCA Predict

Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery.
I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers. 
Here are some of their main findings: * 1 in 20 online orders never reach their destination * Failed deliveries cost retailers close to £200k per year! * 62% of online shoppers have experienced a late or failed delivery.     Download the show notes for this episode on:  https://2xecommerce.com/podcast/
 
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