Episode 61 - Ideation vs Execution

Today's episode is all about the age-old debate between ideation and execution.

When it comes to your digital marketing, it's all about coming up with ideas, but those ideas have to be executed on if they can stand a chance of performing well.

Maybe the debate isn't about which is better, the ideas or their execution. Maybe it's actually about finding the balance between the two. Ideas to fuel execution, and execution which invariably fuels more ideation.

At Social INK, as an agency, we work on "Launch ready" not perfect. That helps us to continue to create ideas, but also ensures we continue to deliver, experiment and find what works for us and our audience.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.