210: (Tip) Educating Customers on Products

Adam and Jeannie share tips for educating customers to increase customer success and reduce support issues. Educated customers are return customers! Have you ever been really excited to try a new product or service, then realized it’s way more complicated than you expected? (For those of us working in the digital world, that can be a daily conundrum!) No matter how useful and robust your product or service is, customers are not likely to make the next purchase, upgrade or renewal if they find it confusing. And while FAQ’s and help desks are useful, they typically fall short when customers need step-by-step guidance. “Sometimes the best way to learn is through show and tell.” -Jeannie Walters The best companies understand how and when help is needed the most, and offer it proactively to keep customers active and confident.  It’s all about using the right medium at the right time to keep customers on the path to success. Don’t let your content stop at marketing.” - Adam Toporek Do your customers have the guidance they need to use your product with confidence? Don’t leave it up to them to search for answers. They may just find an exit on their way instead. Adam and Jeannie are here to help you decide the best way to retain your customers while reducing your support load through product education. Listen in for tips you can use today! Related Content 360Connext® post, Challenges of Improving the SaaS Experience Episode 139: The Role of Content in Customer Service Episode 209: (Tip) Do You Have the Resources for Service? We’re on C-Suite Radio! Check it out for more great podcasts Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers.